The Agent Journey Playbook: From Recruit to Raving Fan
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1
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Disclaimer
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Download and Print the Workbook!
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The Common Struggles
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Course Overview and What to Expect
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2
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It Wouldn't Work on Shark Tank
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The Food Pyramid Inspiration
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Who Are You Seeking to Attract? Build It & They Will Come [with download]
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Step 1: Social Media
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Step 2: Video
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Step 3: Published Content
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Step 4: Training & Events
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Step 5: One on One
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🛑 Stop & Complete
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3
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Interviewed 100 Brokers - The #1 Trend
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We Rise to the Level of Our Systems - 40% Conversion Rate
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Step 1: Attract
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Step 2a: Qualify
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Step 2b: Recruiting Pipeline Tool
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Step 3a: Present
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Step 3b: The Invitation Cycle
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Step 4: Propose
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Step 5: Close
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🛑 Stop & Complete
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4
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Focus on the Experience, Not Just the Checklist
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You Just Hired An Agent, Now What?
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Establishing & Communicating Standards
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🛑 Stop & Complete
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5
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I Just Onboarded an Agent, Now What?
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Example of a 12 Month Agent Productivity System
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🛑 Stop & Complete
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6
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DNA of a Raving Fan & The Competitive Advantage
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Part 1: In - Person
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Part 2: Email
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Part 3: Direct Mail
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Part 4: Phone Call / Text
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Part 5: Video
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Part 6: Gifts / Awards
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Tying It All Together: Raving Fans Plan Example
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🛑 Stop & Complete
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7
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What Will Things Look Like 1 Year From Now?